Thursday, August 11, 2011

July 2011 NPD Results

With sales at their worst since October 2006, it was not a good month for retail sales in the gaming industry. Let's examine the numbers quickly.

Software:

(Order seems to indicate order of sales.)

1. NCAA Football 12 - Electronic Arts (360, PS3) = ~796K (15% YoY Increase)
2. Cars 2 - Disney Interactive Studios (NDS, Wii, 360, PS3, PC)
3. Call of Duty: Black Ops - Activision Blizzard (360, PS3, NDS, Wii, PC)
4. Lego Pirates of the Caribbean: The Video Game - Disney Interactive Studios (Wii, NDS, 360, PS3, 3DS, PSP, PC)
5. Just Dance 2 - Ubisoft (Wii)
6. Major League Baseball 2K11 - Take-Two Interactive (360, Wii NDS, PS3, PS2, PSP, PC)
7. Zumba Fitness: Join The Party - Majesco (Wii, 360, Ps3)
8. Fallout: New Vegas - Bethesda Softworks/ZeniMax (360, PS3, PC)
9. New Super Mario Bros DS - Nintendo (NDS)
10. Mortal Kombat 2011 - Warner Brothers Interactive (360, PS3) = 85K

XX. Catherine = 78K
XX. Shadows of the Damned = 14K


Hardware:

Nintendo DS: Best selling platform.
Xbox 360: 277K (-37.5%) [Top selling console, 45% of total 360/PS3/Wii sales.]
Wii: 190K (-25%)
PS3: 148k (-31%) [Comes from statement math.]
Nintendo 3DS: Lower weekly average than last month, meaning at best 114K, but it could be quite a bit lower.

The 3DS + the DS is about flat to the DS total last year.



Nintendo Wii Game LTDs:

-Wii Play (13.04 million)
-Mario Kart Wii (10.64 million)
-New Super Mario Bros. Wii (8.36 million)
-Wii Fit (8.17 million)
-Wii Fit Plus (7.06 million)
-Wii Sports Resort (6.45 million)
-Super Smash Bros. Brawl (5.28 million)
-Just Dance 2 (5.09 million)

You know when a four year old game reaches the top ten that sales are slow. New Super Mario Bros. continues its sales domination. Meanwhile, the DS is the top-selling platform beating out even the 360 which still has to resort to tying sales to laptop purchases in order to get sales. Come back and brag when you sell consoles based on good games, Microsoft. Then I'll actually be impressed. Oh, and quit making shoddy consoles, too, and turning your back on your core fanbase. With all that venom out of the way, a slow month of sales indeed.

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